COOKIE POLICY

 

Last updated: August 2026

This Cookie Policy explains how Blue Barrier Waterproofing uses cookies and similar technologies when you visit our website.

It explains what cookies are, why we use them, the types of cookies that may be placed on your device and how you can control your cookie preferences.

This Cookie Policy should be read alongside our Privacy Policy.

 

1. WHO WE ARE

 

Blue Barrier Waterproofing is operated by:

Blue Barrier Waterproofing LTD

Website: bluebarrierwaterproofing.co.uk
Email: info@bluebarrierwaterproofing.co.uk
Telephone: +44 7539 006999

 

2. WHAT ARE COOKIES?

 

Cookies are small files that websites store on a computer, smartphone, tablet or other device when a website is visited.

They can be used to remember preferences, enable website functionality, understand how visitors use a website and measure the effectiveness of advertising.

Rules relating to cookies also apply to other technologies that store information on, or access information from, a user’s device, including certain tracking pixels, local storage and similar technologies.

 

3. HOW WE USE COOKIES

 

Blue Barrier may use cookies and similar technologies to:

  • Make our website function correctly
  • Maintain website security
  • Remember cookie preferences
  • Process website enquiries
  • Understand how visitors use our website
  • Measure website performance
  • Identify technical problems
  • Measure enquiries and conversions
  • Understand how visitors reached our website
  • Improve our website and services
  • Measure the effectiveness of advertising where advertising services are enabled

We aim to use cookies only where they serve a legitimate and identifiable purpose.

 

4. STRICTLY NECESSARY COOKIES

 

Strictly necessary cookies are required for important website functions and cannot generally be disabled through our cookie consent tool.

They may be used for purposes including:

  • Website security
  • Remembering cookie preferences
  • Maintaining website sessions
  • Preventing malicious activity
  • Loading or delivering requested website functionality
  • Processing information submitted through website forms

Cookies that are genuinely necessary to provide a service requested by the user may fall within an exemption from the normal consent requirement, although users should still be given clear information about their use.

 

5. ANALYTICS AND PERFORMANCE COOKIES

 

Where enabled and where the required consent has been obtained, we may use analytics technologies to understand how visitors interact with our website.

This information may include:

  • Pages visited
  • Time spent on pages
  • How visitors reached the website
  • Links or buttons clicked
  • Device type
  • Browser type
  • General geographic information
  • Website performance
  • Conversion events

We may use services such as Google Analytics for these purposes where they are enabled on our website.

Analytics information helps us understand which parts of our website are useful and where improvements may be required.

Where consent is required, these cookies will not be activated until the appropriate preference has been selected. The ICO’s guidance requires non-essential cookie consent to involve an active, informed choice rather than simply continuing to browse a website.

 

6. ADVERTISING AND CONVERSION COOKIES

 

Where advertising services are enabled, we may use cookies and similar technologies to understand whether our advertising leads to enquiries, calls, survey requests or other website actions.

For example, services such as Google Ads may use cookies or related technologies for:

  • Conversion measurement
  • Advertising performance reporting
  • Understanding how visitors arrived at our website
  • Measuring interactions following an advertisement
  • Limiting or improving advertising where applicable

Advertising or behavioural tracking technologies will only be used in accordance with applicable cookie and data protection requirements.

Where consent is required, they should remain disabled until consent has been provided.

 

7. FUNCTIONAL COOKIES

 

Functional cookies may support enhanced features or integrations on our website.

These could include functionality provided by:

  • Contact or enquiry forms
  • Embedded review services
  • Communication tools
  • External media
  • Map services
  • Third-party website features

Depending on how a particular feature operates, consent may be required before the relevant technology is loaded.

 

8. THIRD-PARTY SERVICES

 

Some features of the Blue Barrier website may be provided by third parties.

Depending on the services active on the website, these may include providers such as:

  • Google Analytics
  • Google Ads
  • Google Maps
  • Trustindex or review platforms
  • WhatsApp
  • Website security services
  • Hosting and content-delivery providers
  • Form or spam-prevention services

A third-party service may place its own cookies or use similar technologies when the relevant feature is activated.

Third-party providers process information according to their own privacy and cookie practices.

 

9. COOKIE CONSENT

 

When you first visit our website, you may be shown a cookie consent banner allowing you to accept, reject or manage optional cookies.

You should be able to choose whether non-essential technologies are enabled.

Non-essential cookies should not be placed before the required consent has been obtained. The ICO also states that users should be able to enable or disable non-essential cookies easily.

Your choice may itself be stored using a necessary cookie so that we can remember your preference.

You can change your cookie preferences later using the Cookie Settings option available on our website.

 

10. COOKIES CURRENTLY USED ON OUR WEBSITE

 

The exact cookies used may change when website services, plugins or third-party integrations are updated.

The cookie management system used on our website should provide the current list of cookies detected on the site.

The categories may include:

Category

Purpose

Strictly Necessary

Required for security, consent settings and essential website functions

Analytics

Helps us understand website traffic and visitor behaviour

Performance

Helps measure website performance and identify problems

Functional

Supports enhanced website features and integrations

Advertising

Helps measure advertising and conversions where enabled

Important for your actual website: once your cookie consent plugin is installed, I would replace or supplement this section with the exact cookie names, provider, purpose and expiry period detected by the scanner. The ICO recommends knowing which cookies are used, their purpose, whether they are first- or third-party, how long they last and whether they require consent.

 

11. GOOGLE ANALYTICS

 

Where Google Analytics is enabled and you have consented to analytics cookies, it may help us understand how our website is used.

Analytics information may help us determine:

  • How many people visit the website
  • Which pages receive the most visits
  • How visitors navigate between pages
  • How visitors find Blue Barrier
  • Which services generate interest
  • Whether technical or usability improvements may be required

Analytics cookies can be rejected through our cookie consent settings where applicable.

 

12. GOOGLE ADS

 

Where Google Ads conversion tracking or related advertising technologies are enabled, cookies may be used to help us understand whether somebody who interacted with an advertisement later completed an action on our website.

Examples include:

  • Submitting an enquiry
  • Requesting a waterproofing survey
  • Clicking a telephone link
  • Using a contact option
  • Visiting a particular service page

Advertising cookies should only be activated where permitted by your cookie choices and applicable law.

 

13. TRUSTINDEX AND CUSTOMER REVIEWS

 

Our website may display customer reviews using Trustindex or another review platform.

The review widget may connect to external services in order to retrieve and display review content.

Depending on how the service is configured, the provider may use cookies or other technologies when the widget loads.

Where consent is legally required for those technologies, they should be controlled through our cookie consent mechanism.

 

14. WHATSAPP AND EXTERNAL LINKS

 

Our website may provide links allowing visitors to contact Blue Barrier through WhatsApp or another external communication service.

Simply displaying an ordinary external link does not necessarily require a cookie to be placed by that third party.

Once you leave our website and use an external service, however, the privacy and cookie practices of that provider will apply.

 

15. HOW LONG COOKIES LAST

 

Cookies can be either:

Session cookies — normally deleted when you close your browser.

Persistent cookies — remain on your device for a specified period or until they are deleted.

The duration depends on the purpose of the cookie and the provider that sets it.

We aim to avoid retaining cookies for longer than reasonably necessary for their intended purpose.

 

16. HOW TO CHANGE YOUR COOKIE PREFERENCES

 

You can change your preferences at any time using the Cookie Settings option on our website.

Depending on the consent system installed, you may be able to independently control categories such as:

  • Analytics cookies
  • Functional cookies
  • Advertising cookies

Strictly necessary cookies cannot normally be disabled through the cookie preference tool because they are required for essential website functionality.

 

17. CONTROLLING COOKIES THROUGH YOUR BROWSER

 

Most web browsers allow you to view, block or delete cookies.

You can normally find these settings in your browser’s privacy or security controls.

Blocking all cookies may affect the functionality of some websites.

Browser controls are separate from the cookie preferences available through our website.

 

18. SIMILAR TECHNOLOGIES

 

This policy also applies where we use technologies with similar functions to cookies.

These may include:

  • Tracking pixels
  • Tags
  • Local storage
  • Conversion tracking technologies
  • Embedded scripts
  • Device storage technologies

The ICO’s current Storage and Access Technologies guidance covers cookies as well as tracking pixels, device fingerprinting and similar storage/access technologies. The final guidance published in April 2026 incorporates changes introduced by the Data (Use and Access) Act.

 

19. PERSONAL INFORMATION

 

Some cookies and similar technologies may involve the processing of personal information.

Where they do, information will also be handled in accordance with our Privacy Policy and applicable UK data protection law.

You can read our Privacy Policy for more information about:

  • What personal information we collect
  • Why we use it
  • Who we share it with
  • How long we retain it
  • Your data protection rights

 

20. CHANGES TO THIS COOKIE POLICY

 

We may update this Cookie Policy when:

  • Website technologies change
  • New services or integrations are introduced
  • Cookies are added or removed
  • Our advertising or analytics systems change
  • Legal or regulatory requirements change

The latest version will be published on this page with the updated date shown above.

 

21. CONTACT US

 

If you have questions about cookies or how information collected through our website is used, contact:

Blue Barrier Waterproofing
Blue Barrier Waterproofing LTD

Email: info@bluebarrierwaterproofing.co.uk
Telephone: +44 7539 006999
Website: bluebarrierwaterproofing.co.uk